Financial Infrastructure
Planet Loving Money Solutions
Identity governed digitally, because financial services are now judged on screen — by people who will never read the specification.
Hitachi Payment Services — from the Alma Mater reel
In Thirty Seconds
Category communication for a payments infrastructure business, together with the digital brand guide, the UX, the UI and the web presence that carry it — moving the conversation out of technical specification and into everyday commerce.
The Situation
Payments infrastructure is built to be invisible. It succeeds when nobody notices it, which leaves the brand describing itself in the language of the machine room to an audience that lives in shops, on phones and at counters.
The work moved the category conversation into everyday commerce, then built the rules to keep it there: a brand guide written for screens first, and the experience and web presence that put those rules into practice rather than into a PDF.
What the Work Covered
Category Communication
- Communication that moves payments infrastructure into everyday commerce
- Message architecture for a technical business with a mainstream audience
- Brand voice for a category more used to describing itself than positioning itself
Digital Brand Guide
- A digital brand guide — how the brand behaves on screen, not only on paper
- Rules built to be applied by teams the brand owner will never meet
Experience & Web Presence
- UX architecture for the web presence
- UI design and interface system
- Web presence built as the brand's primary proof surface
Scope of Engagement
- Sector
- Payments infrastructure
- Governance
- Digital brand guide
- Disciplines
- UX · UI · Web presence
Disciplines
- Brand Communication
- Brand Guidelines
- UX & UI
- Digital Experience
More Work
Work of This Kind
The pattern transfers.The answer never does.
If this is close to the question in front of you, the next step is a conversation rather than a proposal — forty-five minutes to understand where you are and whether we are the right partners for where you want to go.