Wellness · Since 1930
Planet Loving Global Wellness
The clearest statement of what digital-first global brand unification means when it is done at full scale — architecture, language, platform and shelf all held to a single standard across ninety countries.
Himalaya — from the Alma Mater reel
In Thirty Seconds
The largest engagement in the house. Brand unification for a wellness company trading in more than ninety countries — one system carried across five hundred-plus SKUs and eight categories, five thousand-plus multilingual pages on Shopify and Sitecore, the marketplace shelves of South East Asia and India, a premium launch into the Global North, and packaging for the Middle East.
The Situation
Eight categories, one name. Personal care, baby care, pharma, ayurveda, wellness, mom care, animal care and pet care are not one audience but eight — and each of the ninety-plus countries the house trades in reads all eight differently. The mandate was unification: one brand system, legible everywhere, without flattening the market knowledge that built it.
Unification at that size is settled digitally. It lives on thousands of pages in the reader's own language, on two platforms with different rules, and on marketplace shelves where the brand does not control the frame around it. The work therefore ran as one system across all three, rather than as a guideline document sent downstream and hoped for.
What the Work Covered
Global Brand Unification
- One brand system defined and carried across 90+ countries
- Brand architecture across personal care, baby care, pharma, ayurveda, wellness, mom care, animal care and pet care
- 500+ wellness SKUs brought under a single expression
- Guidelines and governance written so local markets extend the brand rather than reinvent it
Digital Experience & Platforms
- 5,000+ multilingual pages — information architecture, UX and UI
- Testing across languages, devices and markets
- Delivery on Shopify and Sitecore
- Wellness Times — the editorial platform through which the house publishes in its own voice
Marketplace & Commerce
- Brand asset systems for e-commerce marketplaces
- Lazada across South East Asia, and the Indian marketplaces
- Product content built for the marketplace shelf as well as for search
- One brand whether the consumer arrives through the house or through a third party
Premiumisation & Market Entry
- Launch of the Botanique range into Global North destinations
- Hong Kong, Singapore, Malaysia, Australia and New Zealand
- A premium tier positioned inside a house the mass market already trusts
Packaging
- Packaging design for Rose and Jasmine, the top sellers
- Designed for Middle East markets — language, ritual and shelf
Scope of Engagement
- Markets
- 90+ countries
- Portfolio
- 500+ wellness SKUs
- Digital
- 5,000+ multilingual pages
- Platforms
- Shopify · Sitecore
- Marketplaces
- Lazada — South East Asia · India
- Premium launch
- Botanique — HK, SG, MY, AU, NZ
- Packaging
- Rose & Jasmine — Middle East
Disciplines
- Global Brand Unification
- Brand Architecture
- UX & UI
- E-Commerce
- Marketplace Strategy
- Packaging
- Localisation
- Editorial
More Work
Work of This Kind
The pattern transfers.The answer never does.
If this is close to the question in front of you, the next step is a conversation rather than a proposal — forty-five minutes to understand where you are and whether we are the right partners for where you want to go.